MOVE BEYOND THE LIMITS OF GENERIC AI
The specialist AI workflow for market research agencies
More time to think. Deeper analysis to think with.
Less production work = more time for thinking
Proposals, qual discussion guides and complex quant surveys in a fraction of the usual time, with the quality and accuracy your clients expect.
Better analysis = more fuel for thinking
Advanced insight discovery tools for qual and quant, which take your analysis deeper, so you can solve your clients’ biggest problems faster.
Key Benefits for Agencies
Why agencies are switching to specialist AI toolsQuality saves you time. Depth is your promise. Accuracy is your reputation.
Professional
Quality & Accuracy
Generic AI tools can make mistakes that risk your reputation. Our advanced tools deliver the quality and accuracy your agency demands.
Deeper Analysis
and Insight
Other tools look at the surface of the data. We go below the surface to uncover the insights you might miss.
Customised To
Your Agency
Generic tools are the same for everyone. You can fine tune our model to your unique methodologies and ways of working,
Maximise
Efficiency
Professional discussion guides and quant survey design in a fraction of the time, without constant re-drafting. Analyse data faster and deeper with our unique analysis tools.
Win More
Work
Faster proposals, take on more work, reduce fees and find the deeper insights that drive repeat.
Higher
Margins
Winning more work and improving efficiency feeds through into a healthier bottom line
An end-to-end AI market research platform that handles complex projects from brief to debrief
Professional-grade market research AI that transcends the limitations of standard LLMs and basic agents. Engineered to master complex, multi-step qual and/or quant market research tasks, using an end-to-end architecture where each stage is informed by the last.
Insightology supports every stage of a project, helping your team move faster, stay consistent and uncover deeper insight without adding more hours to the day.
Here's what it does:
1. Brief Decoder
Unpacks and assesses clients' briefs to clarify and fill knowledge gaps
2. Methodology Mixer
Design the optimal approach to solve the brief, drawing on 100s of advanced methodologies
3. Proposal Shaper
Create compelling proposals in a fraction of the usual time
4. Project Plan
You won it, well done! Now generate a full kick off plan in seconds
5. Discussion Guide
Create professional grade qual discussion guides, using advanced interview techniques 80% faster
6. Survey Builder
Design complex quant surveys, choosing from 100s of elite methodologies and statistical techniques. Fast, and precise.
7. Screener AI
Create and refine screeners in minutes
8. Multi-Modal Analyser
Analyse large, multi-modal qual and quant data sets — trained to look beneath the surface for the hidden connections and true insights your clients need
Our specialist AI adds
two intelligence layers
that generic AI doesn’t have
Generic AI assistants learn from the public web, but client confidentiality keeps our industry’s best work out of their training data. That limits the quality and accuracy of generic AI tools for market research.
To deliver the accuracy your clients demand, detailed research logic, methodology, practitioner know-how and agency experience have to be layered on top.
Specialist AI — 2 additional intelligence layers
Your agency’s best practice and DNA
Proprietary methods, frameworks, best practice, case studies and ways of working.
Built-in research methodology and practitioner know-how
Market research frameworks, techniques and expert reasoning.
Generic AI — 1 layer
Public web knowledge
The limited amount of market research knowledge learned from the public web.
Specialist AI has 2 additional intelligence layers
Generic AI uses 1 layer
Key Benefits for Agencies
Why market research agencies are joining
Client ready, elite outputs up to 50% faster, with market research AI built for agencies
See it live
Book a live demo and see how Insightology helps agencies reduce production hours, increase thinking time and uncover deeper insights.
Who it's for
We're the perfect fit for you if...
- Work at a strategic market research agency that delivers custom, mixed-method projects
- Are looking for AI market research tools powerful enough to improve your work, without the massive cost and complexity of building them in-house
- Are focused on increasing your team's capacity & profitability, not just replacing people
- Are passionate about delivering the 'wow' insights that make you an indispensable partner to your clients
Maybe not
We might not be for you if...
- You are an end-client looking for a DIY tool to bypass your agency partners
- If your focus is more on standardised methodologies like A/B testing and concept screeners
"We spent a year mapping our end-to-end workflow. We had the vision. What we didn't have was a platform that could pull it all together. Insightology is exactly that."
"I've never seen anything like the Brief Decoder. Honestly, we should have had this years ago."
"Finally a platform that gives us the tools and trusts us to use them. No black boxes. No magic promises. Just a brilliant co-pilot."
Protecting your data, your clients and your IP
- Your data is yours.
- We never train on it. Ever.
- Not even trained on anonymised or synthetic.
- Your learning never feeds a rival.
- Every tool we use, disclosed.
- Best-in-class data protection and security.
- Humans stay in the lead.
Committed to the MRS & Esomar guidance on AI & client data June 2026
Pricing
Pay per project — no expensive per-seat pricing or hidden costs