The specialist AI workflow for market research agencies
Move beyond generic AI tools. Design methodologies, write proposals and discussion guides, build complex surveys and go deeper in analysis, all in a fraction of the usual time.
Giving you more thinking time to solve your clients’ biggest challenges.
Key Benefits for Agencies
Why market research agencies are joining
Professional
Quality & Accuracy
Generate professional-grade outputs from brief to debrief, to a level that far exceeds standard LLMs and DIY platforms.
Maximise Efficiency
Build winning proposals, expert level discussion guides, and complex quant surveys in a fraction of the time — analyse data faster and deeper with our specialist AI.
Customised To Your Agency
You can fine tune our core AI model to follow your agency's unique methodologies and ways of working, so each output mirrors your agency's DNA.
Win More Work
Build superior methodologies, reduce costs and find deeper insights so you can out-manoeuvre competing agencies and DIY platforms.
Deeper Insights
Uncover the "wow" insights that surface-level tools and humans might miss, providing the transformative depth required to secure long-term loyalty.
Higher Margins
Improved efficiency reduces direct project costs, allowing you to increase margins.
Our advanced AI workflow handles complex research projects end-to-end
Our professional grade AI system transcends the limitations of standard LLMs and basic agents. Engineered to master complex, multi-step qual and/or quant market research tasks, using an end-to-end architecture where each stage is informed by the last.
Insightology supports every stage of a project, helping your team move faster, stay consistent and uncover deeper insight without adding more hours to the day.
Here's what it does:
1. Brief Decoder
Unpacks and assesses clients' briefs to clarify and fill knowledge gaps
2. Methodology Mixer
Design the optimal approach to solve the brief, drawing on 100s of advanced methodologies
3. Proposal Shaper
Create compelling proposals in a fraction of the usual time
4. Project Plan
You won it, well done! Now generate a full kick off plan in seconds
5. Discussion Guide
Create professional grade qual discussion guides, using advanced interview techniques 80% faster
6. Survey Builder
Design complex quant surveys, choosing from 100s of elite methodologies and statistical techniques. Fast, and precise.
7. Screener AI
Create and refine screeners in minutes
8. Multi Modal Analyzer
Analyse large, multi-modal data sets to uncover deeper insight and understanding
See it live
Book a live demo to see how Insightology helps you deliver deeper insights faster.
Key Benefits for Agencies
Why market research agencies are joining
Client ready, elite outputs up to 50% faster
Who it's for
We're the perfect fit for you if...
- Work at an strategic market research agency that delivers custom, mixed-method projects
- Are looking to leverage powerful AI to improve your work, without the massive cost & complexity of building it in-house
- Are focused on increasing your team's capacity & profitability, not just replacing people
- Are passionate about delivering the 'wow' insights that make you an indispensable partner to your clients
Maybe not
We might not be for you if...
- You are an end-client looking for a DIY tool to bypass your agency partners
- If your focus in more on standardised methodologies like A/B testing and concept screeners
"We spent a year mapping our end-to-end workflow. We had the vision. What we didn't have was a platform that could pull it all together. Insightology is exactly that."
"I've never seen anything like the Brief Decoder. Honestly, we should have had this years ago."
"Finally a platform that gives us the tools and trusts us to use them. No black boxes. No magic promises. Just a brilliant co-pilot."
Protecting your data, your clients and your IP
- Your data is yours.
- We never train on it. Ever.
- Not even trained on anonymised or synthetic.
- Your learning never feeds a rival.
- Every tool we use, disclosed.
- Best-in-class data protection and security.
- Humans stay in the lead.
Committed to the MRS & Esomar guidance on AI & client data June 2026
Pricing
Pay per project — no expensive per-seat pricing or hidden costs