Pitch for free.
Pay when you win.
No per-seat licences. No counting heads. Your whole team gets the AI backbone from brief to debrief — proposals are always free, and you only pay for the projects you've won.
Sized by the number of projects you run
Not the people you employ.
- Unlimited free proposals
- 15 completed projects in your bundle†
- Agency Vault included
- Unlimited users
- Top up with additional projects anytime
- Unlimited free proposals
- 40 completed projects in your bundle†
- Agency Vault included
- Unlimited users
- Top up with additional projects anytime
- Unlimited free proposals
- 75 completed projects in your bundle†
- Agency Vault included
- Unlimited users
- Top up with additional projects anytime
- Priority support & onboarding
- Unlimited free proposals
- 190 completed projects in your bundle†
- Agency vault included
- Unlimited users
- Top up with additional projects anytime
- Dedicated account manager
† Project credits are only spent when you win the project and
continue to the fieldwork prep stages.
* Unlimited users — fair use applies; user numbers can't exceed your agency size.
We never audit seats, and adding people never changes your price. Not sure which fits? We'll
size it with you from your typical project volume, and right-size at renewal.
Need more credits?
Remember, you can always top up your projects
manually if you run out mid-year.
Uses one project credit from your bundle
What it looks like
on a real project
Based on the Medium plan
£0
Use our brief decoder and methodology tools to build a winning proposal in a fraction of the usual time
£770/$1040
Complete the project, develop fieldwork materials, analyse the data and debrief = 1 project credit
ROI = 5x Our Fee**
Complete projects 50–60% faster, uncover deeper insight — for less than the cost of scripting a survey
And the four pitches you didn't win that month? They cost nothing.
** Based on researcher time savings on a typical small project.
Our Thinking
Your bill should track the research you deliver — not the size of your team.
-
Per-seat pricing punishes efficiency.
AI means your team delivers high quality work 50–60% faster — and on a per-seat model, getting better at your job cuts your software vendor's incentive to help you. We'd rather grow when you win more work.
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Your costs already live per project.
Interviewers, panel sample, incentives, transcription — agency finance runs on job costings, not central overhead. Insightology sits on the same cost sheet, next to the line items it replaces.
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Everyone should be in the room.
When licences are rationed, juniors share logins and half the team works outside the platform. With unlimited users, your whole agency works one way — and your project history lives in one vault.
FAQs
One commissioned piece of research: one brief, one workspace, from fieldwork preparation through to debrief. A quarterly tracker counts per wave that runs through the platform. Proposals, pitches and methodology work never count. Phase 1 is always free.
See your next brief become a proposal — live
Bring a recent brief to the demo.
We'll run it from brief to proposal in front of you.
