Privacy Policy
Last Updated: June 1, 2026
Welcome to Insightology.ai. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
1. Important Information and Who We Are
Purpose of This Privacy Policy
This privacy policy aims to give you information on how Insightology.ai collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up for a newsletter, request a demo, register for a pilot program, or purchase a service.
This website is not intended for children and we do not knowingly collect data relating to children.
Controller
Insightology.ai is the controller and responsible for your personal data (referred to as "Insightology", "we", "us" or "our" in this privacy policy).
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.
Contact Details
- Full name of legal entity: Insightology.ai
- Email address: hello@insightology.ai
- Postal address: Surrey, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data: Includes first name, last name, username or similar identifier, and title.
- Contact Data: Includes billing address, email address, and telephone numbers.
- Professional/Business Data: Includes job title, company name, industry, and corporate profile info.
- Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Usage Data: Includes information about how you use our website, products, and services.
- Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
A Note on Platform/Workflow Data
If you are a client utilizing the Insightology.ai specialist workflow platform, any data, materials, or research inputs you upload to our platform are governed strictly by our separate B2B Master Services Agreement (MSA) and data processing addenda, rather than this website privacy policy.
3. How Is Your Personal Data Collected?
We use different methods to collect data from and about you including through:
- Direct interactions: You may give us your Identity, Contact, and Professional Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Apply for our pilot programs or services;
- Create an account on our website;
- Subscribe to our publications or research insights;
- Request marketing or product demos to be sent to you; or
- Give us feedback or contact us.
- Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
Cookies and Tracking Tools
We use cookies and similar technologies, including third-party tools, to operate our website, understand how it is used, and measure our marketing. These currently include:
- HubSpot — to manage demo bookings, forms, and customer relationship data.
- Google Analytics & Google Tag Manager — to analyze website traffic and usage.
- LinkedIn Insight Tag — to measure and optimize our advertising campaigns.
You can manage your cookie preferences at any time via the cookie banner on our website. For full details, please see our Cookie Policy.
4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you or your business.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to optimize our professional-grade AI tools, protect our system security, and understand market trends).
- Where we need to comply with a legal obligation.
Purposes for Which We Will Use Your Personal Data
The specific legal bases we rely on to process your personal data:
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To register you/your agency as a new user or pilot participant | (a) Identity (b) Contact (c) Professional | Performance of a contract with you |
| To manage our relationship with you (e.g., notifying you about changes to our terms or privacy policy) | (a) Identity (b) Contact (c) Marketing & Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep records updated) |
| To administer and protect our website and platform (including troubleshooting, data analysis, system maintenance, and hosting) | (a) Identity (b) Contact (c) Technical | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security) |
| To deliver relevant website content and advertisements to you and measure the effectiveness of our marketing | (a) Identity (b) Contact (c) Usage (d) Marketing & Communications (e) Technical | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, and grow our business) |
5. Disclosures of Your Personal Data
We do not sell your personal data. We may share your personal data with internal and external third parties for the purposes set out in the table above:
- Internal Third Parties: Corporate entities within our group acting as joint controllers or processors.
- External Third Parties: Service providers acting as processors who provide IT, system administration, and hosting services.
- Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- Corporate Transactions: Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.
6. International Transfers
Some of our external third parties or hosting infrastructures may be based outside the UK, meaning their processing of your personal data will involve a transfer of data outside the UK.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
- Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (the International Data Transfer Agreement or standard contractual clauses).
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data Retention
How Long Will You Use My Personal Data For?
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
9. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Right to withdraw consent at any time.
If you wish to exercise any of the rights set out above, please contact us at hello@insightology.ai.
No Fee Usually Required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.